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Jonathan Cronstedt, or JCron to those close to him, is a dangerously dedicated executive strategist. When he’s not driving outcomes for industry-leading brands or launching products online, he’s blessed enough to be married to Nicole, enjoys a freezer full of fabulous vodka, and a puppy named Stella.
A leader at the executive level in finance, digital marketing, SaaS/EdTech and direct sales, he is the current President of Kajabi and has worked extensively with Chet Holmes and the Tony Robbins Groups.
Show Notes:
- Intro: Arman sets the stage and provides background on JCron, how they met and the topic of today’s episode. [00:11]
- JCron shares the funny story of why Neil Patel refers to Arman as “Batman”. [06:50]
- Arman asks JCron about what it’s like to work with some of today’s heavy hitters and asks him about why he does what he does. [08:46]
- JCron talks about the importance of building meaningful relationships and the challenges of hiring at the executive level. [10:21]
- What was it like being mentored by Joe Polish? [21:49]
- The master in the art of living. [23:54]
- Starting over and advice for people who want to change industries. [27:33]
- How do you gauge your level of fulfilment? [30:49]
- Digital marketing allows for novelty, impact and transformation stories. [32:08]
- JCron opens up about Kajabi. [35:30]
- Seeing the hidden opportunities that Covid is bringing. [41:49]
- Arman talks about e-learning and the first course he created. [44:11]
- The doors that copywriting opened up. [45:55]
- How do you create a unique value proposition and determine the price of digital products in today’s world? [51:53]
- Different business models and finding one that works for you. [56:26]
- How do you know when it’s time to transition to something else vs when to power through? [01:04:54]
- Flow, fulfilment and incrementally improving every single day. [01:08:54]
- The accountability element and tracking KPIs. [01:10:02]
- Being radically honest in the workplace and having difficult conversations early on. [01:12:06]
- Inspiring closing thoughts. [01:15:35]
Resources/links:
- Learn more about JCron
- Mention of Joe Polish
- Mention of “I Love Marketing” podcast
- Mention of The Ultimate Sales Machine – Chet Holmes
- Mention of Ep 26 with Mike Koenigs
- Mention of GKIC
- Mention of Dan Kennedy
- Mention of Digital Marketer
- Mention of Traffic Conversion Event
- Mention of Esther Perel
- Mention of James Clear
- Mention of Neil Patel
- Mention of Project EVO
- Mention of Ryan Deiss
- Mention of Perry Belcher
- Mention of Roland Frasier
- Mention of TikTok
- Mention of LP Jacks
- Mention of Tim Ferriss
- Mention of Foundr Magazine
- Mention of udemy
- Mention of Jeff Walker
- Mention of Product Launch Formula
- Mention of Usher
- Mention of Mel Abraham
- Mention of The Dip – Seth Godin
- Mention of Ego Is The Enemy – Ryan Holiday
- Mention of So Good They Can’t Ignore You – Cal Newport
- Mention of Radical Candor – Kim Scott
- Mention of Crucial Conversations – Kerry Patterson
- Mention of Kajabi’s 28 Day Challenge
- Mention of Dan Sullivan
Text Arman at 619-825-2595 and let Arman know what you enjoyed most about this episode.
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