Arman Assadi’s mission is to democratize wisdom. He is the founder and CEO of Steno, a stealth A.I. startup, host of the FLOW with Arman Assadi podcast, and co-founder and CEO of Project EVO. Recently, he was featured on the cover of Foundr Magazine, which has previously featured household names like Richard Branson, Brené Brown, Mark Cuban, Gary Vaynerchuk, and Arianna Huffington.

Arman bootstrapped Project EVO to multi-7 figures and raised over $1 million on crowdfunding for the EVO Planner™, which was crowned the most funded planner of all time. He also created the Elements Assessment™ and Brain Type Assessment™, proprietary personality assessments taken by almost one million people.

Arman has also been the chief strategist and copywriter behind 13 different 7-figure launches. He has helped many venture-backed startups, celebrity thought leaders, social media influencers, pro athletes, and New York Times bestselling authors generate tens of millions of dollars his strategies.


Until you make the unconscious conscious it will rule your life and you will call it fate.

Carl Gustav Jung

My Story (And What It Means for You)

Arman Assadi

If you are here right now reading these words, I want to tell you something…

No matter who you are, where you’re from, what you believe, or what you’ve done — I’m delighted to meet you. Connecting with new people is one of my favorite things, because ultimately all we are left with is our experiences and relationships. This little moment is special to me.

All life is a miracle. The fact that we exist is a miracle. And I intend to enjoy this experience as much as possible. But, it doesn’t always go that way. I have my moments, teenager-like meltdowns, complexes, and frustrations. But at the root of my being lies an insatiable hunger for knowledge. And life itself.

However, let me be clear — I was not born with all this hunger. A piece of it may be innate. But as far as I can tell, most of it is a product of circumstance. It manifested through challenges, traumas, and even tragedy. And for that, I am grateful.

Today, this means I pursue what I find fascinating and meaningful. I have learned to fall in love with the process and believe that the conventional definition of success is one of the biggest and most dangerous lies ever sold.

I continually attempt to align my efforts toward a single north star — ”what would I do if money were no object?”

Today, work-wise, that revolves around a few things.

What Really Matters

But before we get caught up talking about all the things I do, let me address something very important…

After years and years of being obsessed with achievement, I’ve learned a very difficult lesson. Something only the great masters of the world truly know and embody. I no longer believe in having an external purpose as a primary vehicle for meaning. And I don’t care how many blogs, books, or internet gurus insist on me having one. What I care about is my moment to moment experience and state of fulfillment. And I believe this only comes through the acceptance of this very moment. Through the power of flow.

Then — and only then — after you have accepted this moment, and perhaps even begun to find joy in it, can one even begin to think about having an external purpose. In other words, it all begins and ends with realizing who you really are. Otherwise, life will be spent on the roller coaster hamster wheel of achievement-oriented success that society has created for you. I am completely done with that lie. It’s a hard pass for me.



I’ve always been a bit of a non-conformist and can be quite philosophical. Think Dumbledore from Harry Potter — just as good looking, a little younger, with a few more magical powers.

What I truly enjoy most in life is connecting with others. Nothing lights me up more than seeing someone have an aha moment. If I wasn’t learning, sharing, and helping people I’d feel empty inside. In fact, for a while, I was. Honestly, I was just trying to survive and get through it all. I had very few positive figures in my life and was disconnected from my potential. At times this resulted in cynicism, but deep down I continued believing there was more for me and developed a strong will and rational optimism.

I had my first awakening experience at the age of 16. From that point, I began applying myself and developing my conscientiousness. Eventually, I got into a decent university (SDSU), and after a lifetime of disliking school, I suddenly loved it. I found myself deeply engaged in the socratic and self-directed learning. I immediately became the most active, passionate person in the classroom.

Arman Assadi Image

I found my voice and became a leader.


This opened many doors, one that led to a special opportunity to get a high-level job at 3M upon graduating. I moved to New York City, lived in the heart of Manhattan (East Village 4 Life!) for 2 unforgettable years before I got recruited and was offered a dream job at Google at the headquarters in California.

The first year or so was great. But things changed in our organization and the non-conformist inside me wanted to continue growing. Eventually, I had no choice but to break it all apart and leave my “successful” life.

I quit my six-figure job at Google, bought a ticket to Cuba, and drank Hemingway daiquiris until I found myself in a semi-intoxicated, inspired state and decided I was going to become a “solopreneur”. I had no business idea, no backup plan, and zero technical experience.

Somehow, I survived. Barely. At one point I had $18 USD in my bank account and tens of thousands of dollars in credit card debt. I was living in San Francisco, one of the most expensive cities in the world, trying to survive as a brand new, inexperienced solopreneur.

It was incredibly challenging. But I knew all I needed was time.

Time to learn the rules of the new game, but more importantly, time to discover many of the things I’ve mentioned to you above. That none of that stuff really matters and that everything is actually okay. In fact…


It’s  Perfect, Just the Way It Is

Man, that puts such a big f*cking smile on my face…

By now, you might be getting a sense of who I am. People often tell me I’m an “old soul”. I’m okay with this, as long as what they’re imagining is someone like Gil Pender from Midnight in Paris — but a little more suave and less neurotic.

I have a lot of sides to my personality and love connecting with just about anybody as I travel the world — young students in Myanmar, aspiring country music singers in Nashville, brutally honest New Yorkers, mountain-climbing locals in Tanzania, curious backpackers from Scandinavia, traditional hikers in Salzburg, smiling rickshaw drivers in Cambodia, future Presidents in South Africa — it doesn’t matter. I’ve learned that everyone has an incredible story and if you’re curious and genuine enough they just might share it with you.


Which makes me realize… that is more than enough about me. Now I’d love to learn about you.

Who are you?
What makes you excited?
What do you dislike?
What are you working on?
How can I help?

Arman Assadi

Arman Assadi

I’ll also send you my FLOWKIT which has all my favorite tools, resources, books and more.