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Arman Assadi



Arman Assadi

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47. Jonathan Ronzio | A Life of Adventure: Building Trainual While Conquering Mountains

Listen to the episode on Apple Podcasts, Spotify, Overcast, Stitcher, Google Podcasts, or on your favorite podcast platform. 

As a professional adventurer, mountain athlete, storyteller, and entrepreneur, Jonathan Ronzio has been making the world his playground for over a decade building an 8-figure business while achieving a work-life balance in all areas of his life.

He is the co-founder & CMO of Trainual, an award-winning filmmaker, mountaineer, and the host of Stokecast Podcast.

He’s led expeditions on 6 continents, navigated teams through whiteouts over exposed terrain up some of the world’s tallest mountains, produced and directed documentaries, competed on season 1 of NBC’s Spartan Race, launched outdoor brand campaigns for global businesses, and works passionately with nonprofits and international animal rescues.

Whether through high-impact TED-style talks or longer-form storied narratives, Jonathan is able to connect with audiences on a unique level, translating his wildest experiences with people, places, climbs, cultures, businesses, and causes, into learning opportunities with actionable insights for each specific audience.

Show Notes:

  • Intro: Arman sets the stage and provides background on Jonathan, how they met, and the topic of today’s episode. [00:10]
  • Arman and Jonathan talk about their shared love for adventure. [03:47]
  • Finding a different avenue for exploration during the lockdown brought about by the pandemic and dealing with the struggles around that. [05:49]
  • Going on an inward journey. [10:29]
  • Finding different ways to channel restlessness. [11:24]
  • Understanding how to pivot and adapt in today’s ever-changing landscape. [14:36]
  • Different ways to tap into meditative flow and cultivating a baseline of intentionality. [16:13]
  • Leading expeditions and being a pioneer. [21:43]
  • Jonathan shares how he was able to combine his passion for the outdoors with his experience in marketing. [24:26] 
  • Showing up to life without attachment to how things happen. [32:04]
  • Having an obsession with consumer attention and leaning into the value prop of your positioning in an authentic way. [34:55]
  • Jonathan gets technical about his media buying strategy gameplan. [38:52]
  • Leveraging virtual events to build partnerships and key connections. [45:33]
  • How can you build your business to operate without you? [49:48]
  • Bringing ideas to life in a new avenue. [01:01:52]
  • Arman talks about the benefits of having multiple dimensions in your brand. [01:06:16]
  • Inspiring closing thoughts. [01:10:51]


Text Arman at 619-825-2595 and let Arman know what you enjoyed most about this episode.

Text #masterclass to get access to Arman’s free Masterclass with Foundr Magazine, #superphone to receive a special link to the SMS/text service Arman uses, or #bta to take Arman’s free quiz and discover your unique Brain Type™.


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